In Iowa, Harris is launching an “I feel your pain” tour, where voters can speak one-on-one with her about their concerns. The goal is to show a side of the California senator that’s not always captured in TV segments or on debate stages — and which aides believe distinguishes her from top presidential rivals. The events also tie into Harris’ “3 a.m.” policy agenda — the pocketbook worries that keep voters up at night.

“It’s not about, ‘Let me talk about myself,” a Harris adviser involved in the planning told POLITICO. “It’s, ‘I understand your problems on a human level in a way that you experience them.’ Their concern is not, 'I need broad systemic overhauls,' it’s, 'I can’t get a job, or I can’t pay the bills this month, or I can’t pay my student loans, or my yard is flooded.'”

“You have a fundamentally different conversation when you’re sitting around someone’s kitchen table in their home,” the adviser added.

Among the first stops, Harris will huddle with small business owners and swing by a classroom and meet with members of Moms Demand Action, which works to prevent gun violence. She’ll spend more time with campaign organizers and volunteers at field offices and canvassing events, including an upcoming breakfast with "Women for Kamala" precinct captains.

Harris, an avid cook who collects new recipes from the road, is also planning to help prepare Sunday suppers in peoples’ homes.

Aides said she'll continue to hold bigger events across the state. The planned meetings come as Harris, a former prosecutor and California attorney general, steps up her cable show appearances as a kind of legal analyst for Donald Trump’s impeachment proceedings. On Thursday, she appeared on the cover of Time magazine.

On the road, Harris has taken to reminding audiences of her first campaign for San Francisco district attorney when she was similarly mired in the mid-single digits. She passed out leaflets at transit stops and used an ironing board as a standing desk.

Harris’ presidential campaign has dabbled in smaller informal events but hasn’t made them part of a concerted effort. With the exception of a five-day bus tour timed around the Iowa State Fair and Wing Ding dinner, the majority of her early-state trips have been shorter jaunts where she’s headlined large town halls.

After using the summer to raise money — going long stretches away from the campaign trail — Harris’ aides have acknowledged she needs to be on TV and on the ground more. She'll make weekly visits to Iowa as part of a fall push in which the campaign is nearly doubling its operation, from 65 to 120, and opening new field offices. They are aiming for a top-three finish there to vault Harris forward in the primary.